Cristina Parrilla
Senior Designer / Planner

"I don’t seek perfection; I strive for excellence."
Parrilla is an architectural and graphic designer with more than ten years of experience in both professional practice and the academic community. Her experience includes urban design, planning and architecture design. As well as extensive experience in publication design, branding, and environmental graphics. Parrilla is an inventive designer with a passion for visual communications and specializes in creating impactful graphics. She is recognized for her attention to detail and ability to identify project qualities as key elements. Her design work permeates through the Studio’s projects, ensuring each is communicated uniquely and successfully, highlighting their specific qualities. She is a creative, self-driven human, an eternal student, always ready for a design challenge.
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background / experience / Vision /

Parrilla earned a Bachelor of Architecture from the Polytechnic University of Puerto Rico. She later continued her passion for design and exploration as a professor and juror for various design studios at the School of Architecture of her alma mater. There she directed the Digital Media Archive LAB and the Graphic Design department. Parallelly, Parrilla has practiced and collaborated with multiple design firms on the island and overseas as an architect in training and designer. She joined Plusurbia Design in late 2016.

Parrilla’s planning and urban design work include transit-oriented development, complete streets, urban corridors, town centers, open space, and mixed-use developments at all scales in various cities around the world. She has been deeply involved in projects, including the five-time award winner, the Little Havana Revitalization Plan, in partnership with the National Trust and the Wynwood Norte Community Vision Plan, recipient of the APA’s 2021 Neighborhood Planning Award of Merit. Most recently, she has worked on Emporium at Heron Bay, recipient of the 2022 ASLA Design Award for Regenerative Planning and Design Conversion.

Parrilla is the lead Graphic Designer in charge of creating visual communications. She has experience in multimedia platforms, digital software, print and fabrication mediums, and she is involved in all project phases, from conceptualization to delivery. She is dedicated to mentoring younger staff members, continuously learning, and challenging herself.

My driving force is the relentless pursuit of excellence in every aspect of my life and all that I do. I believe the ultimate idea is that no matter what you’re involved in, whether a small task or an immense one, there is always room for more. Room to evolve, room to improve, and room to move forward.

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