East Gateway District
Greenville, SC

Project Type: Urban design, Mobility, Historic preservation, Featured,
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East Gateway District

Project Type: Master Planning
Project Status: Completed | October 2022
Dates: August – October 2022
Site Area: 170 acres
Team: Plusurbia Design
Client: East Gateway Coalition

Greenville, South Carolina is known for the story of its downtown revitalization and embrace of planning to reinvent itself into one of the most vibrant, fastest-growing cities in the country. However, its most popular entrance, providing visitors with their first impressions of the city, must reflect this modern reality. Instead, the Gateway Area contains a series of disconnected development patterns that have evolved independently over the last 200 years, including a National Register-listed Historic Neighborhood, the city’s Arena, and the county’s Law Enforcement Center.

The Community Vision Plan embraces the neighborhood’s assets and introduces strategies to weave the built environment back together, better establishing physical and psychological connections to the adjacent downtown. The project began by reimagining the central corridor as a multimodal boulevard flanked by mixed-use, urban-style development. From there, introducing a transition zone offers a way to preserve the neighborhood’s historic character, while allowing the corridor to reach its ideal density. Furthermore, exploring additional infill development opportunities around the arena reveals the potential for a new entertainment district that will continue to build on Greenville’s legacy of great placemaking.

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