Plusurbia Featured in Miami Herald on the Importance of Street-Level Design

Miami’s skyline keeps making headlines, but cities aren’t experienced from above; they’re lived on the street.

In a recent interview with Catherine Odom, Real Estate reporter with the Miami Herald, later syndicated across outlets including Tampa Bay Times, Yahoo News, and MSN, Plusurbia Design’s Principal, Juan Mullerat, emphasized that a consistent oversight in high-rise development is that the relationship between towers and the street is often treated as secondary, when it should be fundamental.

As new towers rise, their true impact is determined not by height, but by how they meet the ground. The base of a building shapes the public realm, influencing walkability, economic activity, and daily social interaction. When designed with intent, ground floors can reinforce the continuity of the street, support local businesses, and create environments where urban life can unfold naturally.

At Plusurbia, this perspective begins with a deep understanding of a place, its people, patterns of daily life, and cultural history, and translates that insight into design that is built to endure.

We believe buildings must add value to cities and must be built to serve the public at the street level.

Read the article here.